Today's rapid expansion of information and development of the Internet and social media era not only changed the business model of some traditional industries but also played a huge role in promoting customer. Henan Zhengzhou Mining Machinery Co., Ltd began to set up cross-border business platform, and use the Internet to develop overseas market, the volume of foreign trade orders from the original more than 900 thousand rose to more than 50 million yuan.
Social media has changed the world around us, customers become more and more intelligent and more and more professionals according to developed social media. In contemporary society, social media has become a part of our life, and it is also a part of our economic life. But social media is not once and for all, it is a double-edged sword, When the enterprise use social media, they need to planned layout carefully, which can bring considerable benefits to the enterprise.
1 Information and Activities
To establish brand loyalty by using social media, we should pay attention to the consistency of online activities and offline activities and ensure that the release of the activities are carefully arranged. Enterprises should have a special network editorial department to ensure that the release of information can attract consumers to participate and be closely related to the concept of the brand.
2 Three points to satisfy users
(1) Transposition thinking, put yourself in the user's position on thinking, accurately grasp the customer's expectations.
(2) Go all out to meet the needs of customers to meet and exceed their expectations.
{3} Service tailored, so that every user can feel your special care.
If the enterprise can not solve customer problems in a timely manner, they will complain about you in the circle of friends, parties and dinner parties and social media, which damages your reputation. Of course, if you provide services beyond the expectations of customers, they will be in public places and social media for you to spread the word of mouth and continue to do business with you.
Social media provides everyone with a fair stage, if companies do well, this platform can help you do brand promotion, good reputation can also be quickly spread through this platform. If enterprise service is not good, the user can use this platform to express their views on corporate social supervision. Companies and users become more equal with social media platforms.
Henan Zhengzhou Mining Machinery will always put the interests of customers in the first place and create maximum profit for customers.