On March 14, 2016, the closing session of the Fourth Session of the CPPCC National Committee held in the Great Hall of the People. The proposals focus on planning and implementation of 13th Five Year Plan, strengthen the structural reform, implement poverty relief and eradicating, implement popular entrepreneurship and innovation, promote urban and rural regional coordination collaborative development, protect and improve the livelihood of the people, which putting forward opinions and suggestions on these proposals. 

ZK brand

The future of China's manufacturing industry has also been widely concerned by the members of the committee. The commissioner Mr. Ma Peihua pointed out: “To enhance the competitiveness of China's manufacturing industry is imminent." The manufacturing industry is the foundation of the country, however the manufacturing industry of China is in a situation of “big but not strong”. A lot of products are in the low end of the industrial chain. In recent years, many manufacturing enterprises generally encountered the "three big mountains", namely " the iceberg of market, the mountain of financing, the volcano of transformation ", faced the "four high and four low" during the development: high labor costs, high cost of financing, high tax burden, high institutional transaction cost, low product quality, low technical standards, low brand recognition degree, Low corporate integrity, which restrict the improvement of China's manufacturing industry competitiveness.

Founded in 1956, Henan Zheng Mining Machinery Co., Ltd. (hereinafter referred to as: "ZK"), as a pioneer in the field of mining machinery industry, also faced with the above problems. Upgrading of manufacturing industry is an important part of China's rapid growth in the process of economic transformation, and the key to the upgrading of the manufacturing industry is the integration of industrialization and information, the combination of the Internet and the real economy.

First, technology innovation should be forced. Without technological innovation, there would be no rise of manufacturing. Many companies do not want to innovate, also not dare to innovate, and even copy but no innovation, resulting in the innovation of China's manufacturing industry still stay in a low level. China manufacturing industry must be willing to invest to improve the competitiveness of enterprises, meanwhile must strength the production-study-research cooperative innovation and enterprises joint innovation. The government should make great efforts on fiscal support and technical resources sharing platform construction.

ZK has always pay attention on the development of science and technology, the innovation of technique, high-end talents introduction from universities. From the year of 2010, ZK accessed to the Internet, took the advantage of the Internet to develop overseas markets, develop the external trade by e-commerce platform. The foreign trade orders reached in 50,000,000 RMB per day from 900, 000RMB per year.

ZK always adhere to the quality philosophy “Survive on quality, develop on technology”, development, which has ultimate requirements on each details during the production process. Last year, ZK received one order from Guatemala, which require to process the volcanic ash into cement. The technical staff has made many improvements on the traditional ball mill through continuous innovation, which finally overcome the technical difficulties, won praise from overseas customers.

ball mill

Second, the enterprises should make great effort on the brand building. Brand is the life of enterprise brand! Brand building is an important part on the expansion of effective supply and promotion of the structural reform of the supply side, which must be given a high degree of attention. China's manufacturing industry brand recognition is low, competitiveness is weak. There are only 31 enterprises in the world's top 500 brands and 7in the top 100 brands. The development of a brand is a long, arduous process, which require to develop the entrepreneurial spirits of innovation, dedication, responsibility, be able to endure loneliness, can withstand the temptation, down to earth, dedicated, to strengthen the construction of national technical standards vigorously, and improve the product recognition, visibility and reputation, continue to create high-quality products to meet the diversified and personalized demand. Also, it’s important to strengthen the integrity of the building, to lay the cornerstone of the credibility of the brand.

The brand is an intangible asset of an enterprise. ZK insist on “Morality goes before work, profit got later than others" is core culture philosophy. “Honest and reliable” is the foundation of our business. “Precision and excellent performance” is our working habit, which gradually gained the trust of consumers, won the praise of domestic and foreign markets. ZK works on independent innovation, pay attention on the protection of intellectual property rights, received 2 invention patents and 4 utility model patents, has won the "High-tech enterprises in Henan Province", “Famous brand products in Henan Province ", “Zhengzhou E-commerce demonstration enterprises” and the other honors. ZK is on the way of innovation. Absolutely, there is a long way to go to make the "ZK" brand bigger and stronger.

At present, the transformation and upgrading of China manufacturing industry is imminent. The year of 2016 is the beginning of "13th Five-Year”, is also the first year of "China manufacturing 2025" strategy implementation. In the year of 2016, it will implement "China manufacturing 2025”, expand in the five major areas, innovation center, intelligent manufacturing, strong industrial base, green manufacturing and high-end equipment. ZK is ready to meet the future with the new gesture, to proceed with confidence, maintain concentration, and strengthen innovation, take advantage of the internet to promote the development of our business, combine the Internet and our business perfectly, for the transformation and upgrading to the intelligence and automation.